"What would you rather go without: sex, or music?

For most young people, the answer is sex. More than 60% of young people would rather give up sex than music, rising to 70% for 16-19 year-olds.

Marrakesh Records and Human Capital surveyed 1,000 15-24 year-olds highlighting not just how important music is to young people, but their changing attitudes to paying for content.

70% said they don't feel guilty for illegally downloading music from the internet. 61% feel they shouldn't have to pay for music. And around 43% of the music owned by this age group has not been paid for, increasing to 49% for the younger half of the group.

This age group felt £6.58 is a fair price for CD album, but that a downloaded album should be just £3.91 and a single 39p - almost half the price charged by Apple's iTunes Store.

Music is as important as ever, but this survey demonstrates the changing behaviour in consuming that music. In the past three months, 75% have watched a music video online, 70% bought a CD, 62% played music on their phone (out loud on the bus, probably), 52% had paid for a music download and 45% had played music on their games console.

One piece of good news for old media was that radio is still the best medium for hearing about those new bands in the first place at 67%. 63% said they relied on recommendations form friends and music channels like MTV was preferred by 49%.

Newspapers and music mags were rated by 21% and 17%, and blogs just 14%. Surprisingly, YouTube was the most popular site for exploring new music for 38% of those surveyed. MySpace was cited by just 15%, tying with official band sites, Facebook followed at 8% and NME trailed along with Last.fm at just 4%."

SOURCE:http://current.com/items/89825689_free-love-nah-free-music.htm
More: Globalsexsurvey.net